THE JOURNAL

Thinking worth reading.

Orbit-tagged essays on digital products, AI, automation, and the craft of building things that work. One transmission a month — no filler.

Why we don't ship discovery decks

Discovery decks look impressive in the room. They rarely survive first contact with a real build — here's what we do instead.

Orbita Team1 min read

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Most teams are not missing a model — they are missing a workflow. A clear-eyed look at where AI earns its place in real product work.

The best automations do not remove people from the loop. They remove friction so your team can spend attention where it actually matters.

Stay in orbit

Orbit-tagged essays on digital products, AI, and automation.

One short transmission a month. No SaaS bait. No churn-bait sequences.