Human-Centered Thinking
Every solution begins with people — their needs, behaviors, and goals. We transform those insights into products that are intuitive, relevant, and genuinely useful.
OUR STORY
We build digital products that move.
Orbita was founded on a single belief — that the best technology does not create complexity for its own sake. It simplifies. It empowers. It enables progress. We exist to build digital products and experiences that do exactly that.
6interconnected orbits
1belief at the center
WHERE WE STARTED
Built at the intersection of technology, creativity, and real-world need.
Orbita was founded with one ambition: to build digital products and experiences that are not just innovative, but useful, accessible, and aligned with real human and organizational needs. Not technology for technology's sake — but technology that earns its place.
We operate at the intersection of technology, creativity, strategy, and usability. Whether we are crafting a digital presence, building a scalable platform, developing an intelligent system, or designing an engaging experience — our goal is always the same: create something that moves people and organizations forward.
Over time, that ambition took shape as six interconnected capabilities — each serving a distinct dimension of digital transformation, all unified under one philosophy. Orbita is not a menu of services. It is a digital ecosystem built to grow with the people and organizations it serves.
WHAT WE BELIEVE
Technology should revolve around people.
That belief shapes everything we design, develop, and deliver — from the first conversation to the final line of code.
Practical Innovation
Innovation should not be abstract. We build solutions that can be adopted, trusted, and scaled. Measurable value over performative novelty.
Systems That Work Together
Modern digital needs are interconnected. We think in ecosystems — websites, apps, automation, AI, and internal tools that work as a whole.
Scalability with Purpose
We design with the future in mind. Our solutions are created to adapt, expand, and evolve — for startups, institutions, and enterprises alike.
Meaningful Impact
Success is not about launch. It is about creating lasting value for users, teams, organizations, and communities.
VISION
To become a trusted digital innovation company that builds human-centered products, platforms, and intelligent systems — improving how people and organizations live, work, and grow.
MISSION
To design and deliver practical, meaningful, and scalable digital experiences — through six interconnected capabilities that transform ideas into products, platforms, and ecosystems with real-world impact.
The team
People who make the orbits move.
Orbita is built around a network of specialists — each bringing deep expertise to their orbit, and a shared commitment to work that actually matters.
LEADERSHIP
Haytham Abu Atiyyeh
Founder & CTO
Haytham founded Orbita around one belief — that technology should serve people, not the other way around. He leads the company's vision, strategy, and orbit ecosystem.
Lina Al Qasim
Founder & CEO
Lina shapes how Orbita approaches every engagement — ensuring each project is grounded in clarity, purpose, and long-term value before a single line of code is written.
ORBIT LEADS
Omar Khalil
Orbit Lead — Craft
Craft
Omar leads Orbita's Craft orbit, overseeing every website and mobile application engagement. He believes great digital experiences are earned through obsessive attention to detail.
Lina Nassif
Orbit Lead — Mind
Mind
Lina leads Orbita's Mind orbit — building AI-powered tools that are practical, trustworthy, and genuinely useful to the people who rely on them every day.
Rami Haddad
Orbit Lead — Flow
Flow
Rami leads the Flow orbit, designing automation workflows that eliminate friction and let teams focus on the work that actually matters.
SPECIALISTS
Dana Barakat
Senior UI/UX Designer
Dana designs interfaces that feel inevitable — not just usable. She brings a systems-thinking approach to every screen, from first sketch to final pixel.
Karim Aziz
Full-stack Developer
Karim builds the technical foundation that makes Orbita's products reliable, scalable, and maintainable — long after the launch day excitement fades.
ADVISORS
Dr. Nadia Saleh
Technology Advisor
Dr. Saleh advises Orbita on emerging technology strategy and responsible AI — bringing two decades of research and industry experience to the team's thinking.
WHAT DRIVES US
Six values. Every decision.
People first
Technology should respond to human needs with clarity, empathy, and usefulness. People are always the center — not the afterthought.
Purposeful innovation
We innovate with intention and direction — not for novelty, but for impact. Every new idea earns its place by solving a real problem.
Quality and functionality
Good design must work well. Good systems must be reliable. Both must hold up in the real world — not just in a demo.
Clarity and simplicity
Complex problems deserve elegant solutions. We translate complexity into clarity — for users, teams, and the organizations we serve.
Growth and adaptability
We build solutions that evolve with users and organizations over time. Adaptability is not a feature — it is a foundation.
Impact
We value outcomes that create measurable and meaningful change — for individuals, teams, and the wider communities our work touches.
A CLEAR PATH FROM IDEA TO IMPACT
From first spark to full orbit.
Six steps that guide every project — adapted in scope, never in rigour.
- 01
Discover
Understanding the challenge, the users, the objectives, and the context.
- 02
Define
Translating needs into clear solution pathways, product logic, and priorities.
- 03
Design
Crafting experiences that are intuitive, engaging, and brand-aligned.
- 04
Develop
Turning concepts into robust digital products using scalable approaches.
- 05
Refine
Testing, improving, and optimising for practical use and growth.
- 06
Evolve
Supporting ongoing iteration and adaptation as needs grow and change.
WORK WITH US
Have a project in mind?
Tell us what you're building. We'll tell you which orbit fits — and build it with you.