Most teams are not missing a model — they are missing a workflow. A clear-eyed look at where AI earns its place in real product work.
The pitch is always the same: drop in an assistant, watch hours disappear. In practice, the wins are narrower and more valuable than that.
We see three patterns that hold up. Drafting and summarising inside tools people already use. Routing repetitive decisions with guardrails, not black boxes. And small agents that connect systems — Flow territory — without replacing the humans who own the outcome.